Natural Grocers

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Customer Loyalty Program Manager {N} Power

Customer Loyalty Program Manager {N} Power

Job ID 
12612 W Alameda Pkwy
Home Office

More information about this job


Job Summary


The Customer Loyalty Program Manager is responsible for managing customer relationships through developing and refining multi-channel strategies that profitably drive customer acquisition, retention, and brand sales with attention to maximizing operational efficiency and driving company growth.


Key responsibilities include the following essential functions, but are not limited to:

  • Ensure that NGVC Customer Loyalty Rewards Program is marketed consistently and effectively across channels and vehicles and provide a seamless member experience with software in-store and online
  • Develop and execute a comprehensive customer lifecycle contact including, (e-gift card, e-newsletter etc.)strategy to maximize member retention
  • Create advanced offer and customer segmentation strategies and test plans for seasonal and non-seasonal campaigns to drive traffic, sales and ROI
  • Develop and execute acquisition strategies to grow member base and capitalize on identified areas for increasing sales with existing members
  • Work with cross-functional business partners, including purchasing, creative, financial, store operations, business intelligence, and external vendors to deliver creative content, product offers and customer data in a timely, detailed manner
  • Manage and execute all stages of customer program development from rollout through analysis across in-store, online, in email and mobile channels
  • Optimize processes within CRM and the Marketing Department to work efficiently with attention to budgeting
  • Regularly leverage customer data and analytics to refine strategies based upon data driven decisions
  • Analyze campaign results and continuously refine strategies to leverage competitive advantages
  • Provide program administrative and customer service support as needed
  • Support new strategy, capabilities and platform optimization for the progression of the {N}Power program
  • Provide leadership and partnership to Marketing Department, Executive Team and key stakeholders


Although this is a general outline of job responsibilities all employees are expected to be “hands on” and do whatever it takes to get the job done and make the company thrive.


Education, Skills & Experience:

  • Bachelor’s Degree, MBA preferred, and 6-8 years of CRM experience in a fast paced organization
  • Strategic thinker with strong analytical and problem solving skills, proficient in leveraging data to drive strategy
  • Experience building loyalty program contact strategies and campaigns for a high revenue grocery corporation
  • Solid understanding of customer segmentation and offer testing principles with demonstrated application of both to deliver incremental sales and profit.
  • Hands-on experience in the creative development process for email and online content
  • Strong oral and written communication skills
  • Proficient in MS Office, various CRM platforms, NCR OS
  • Strong time and project management skills with the ability to develop simultaneous projects
  • Results-orientated and willing to shift plans if necessary to meet department goals
  • Self-disciplined and motivated in an environment that requires creativity and strong attention to detail
  • Ability to anticipate needs, innovate, and flourish in a fast-paced retail environment


This job description is not an employment contract.  It does not guarantee a job or that the above listed duties are the limit of responsibilities.  The job and job description are subject to change with and without notice.  Employees are required to accomplish any and all tasks assigned to him/her by their Manager and/or other Home Office managers that my not be listed in this job description.

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